Snap's Marketing team helps promote and communicate Snap's various products and services globally. Snap Marketing has established more inclusive processes to promote DEI as part of its content production and distribution processes. Last year, Snap Marketing allocated at least 15% of its U.S. digital media brand budget to BIPOC owned publishers or media creators. It also created greater access for diverse creatives by ensuring that at least one underrepresented Director was considered when multiple vendors bid on a project. In 2023, Snap Marketing seeks to continue or exceed these objectives while exploring others that promote more diversity in the talent used in content productions.