In 2022, Snap’s Engineering leader, Jerry Hunter (now Snap’s COO) introduced DEI OKR Leadership Reviews. During 2022, Snap’s Engineering team achieved 75% of their engineering DEI goals. These goals focused on three key areas: product inclusion; attracting and retaining diverse talent; and embracing belonging and career growth of our internal team. Many of the programs we have today are due to a rigorous OKR commitment to planning, listening, and iterating. Success has been driven by greater accountability.  

As one business leader wrote in Inc.com:

“The essence of accountability isn’t about punishing mistakes. It’s about giving everyone the opportunity to set goals and find success in a transparent way with the support of your entire team. Being held accountable is a gift. Effective business leaders incorporate positive accountability as part of their daily practice. When done right, it fosters a culture where individuals help each other perform better, while building trust and loyalty.”