Inspire Empathy
Employee Resource Groups
Employee Resource Groups
Judith F. Baca, The River Once Ran, 2022, in collaboration with LACMA × Snapchat: Monumental Perspectives, © Judith F. Baca, image courtesy of Snap Inc. Judith F. Baca ©1983, The Great Wall of Los Angeles. Courtesy of the SPARC Archives
Snap’s ERG program is more focused than it has ever been, comprising regional Leads across the markets of North America, Europe, MENA, and APAC, supported by Community Representatives for local office-focused initiatives for more than 2000 community members around the world. In 2022 ERGs were critical partners in building community for underrepresented groups at Snap during a really tough year. Snap recognizes both the value and potential of ERGs, and provides equity awards, leadership training, and coaching to ERG Leads. We began 2023 with a new ERG governance structure to provide clearer leadership responsibilities, and continued to develop ways to provide more direct engagement with Snap leaders. In January 2023 we invited ERG Leads from around the world to our HQ for Snap’s first Global Summit for ERG Leads. ERGs used the opportunity to make suggested improvements to our product, and to work more cross functionally toward shared interests. One result is joint ERG campaigns to promote intersectional issues such as World Mental Health Day and International Women’s Day. And we’ve invested in a new ERG management tool to help track and increase ERG engagement — because a more inclusive culture benefits all of us. 
An example of an ERG influencing our product offering was a partnership initiated by SnapPride, Snap’s LGBTQ+ ERG. In partnership with V.O Curations, a London-based arts organization supporting emerging and underrepresented artists, Snap launched the first outdoor AR queer art exhibition called "Pride Augmented: A Celebration of Queer Art." The exhibition was powered by our AR technology and showcased the artwork and stories of six LGBTQ+ artists on the 50th anniversary of London’s first Pride parade. Developed by our Paris-based AR studio, our City Landmarker technology allowed Snapchatters to see each artwork, beautifully displayed on iconic buildings as they explored Old Compton Street, Soho. The experience also transformed the sky into the rainbow colors of the Pride flag.
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