In 2022, Snap’s first-ever Oscar advertisement was an example of real inclusion on-screen and off-screen. The spot, starring cast members from the deaf community and with ASL-trained directors, showed people using Snapchat’s AR Lenses to learn how to fingerspell, part of a series of Lenses that translate hand movements to text. These Lenses were developed by a group of Deaf team members at Snap who bring their perspective to the company’s products — and they are now available to all users.