Redesign Systems
523 Accelerator: Diversifying Content Creator Programs:
523 Accelerator: Diversifying Content Creator Programs:
Beyond diversifying our team at Snap, we’re also working to diversify the talent creating our content. The 523 Content Accelerator Program is Snap’s group of programs designed to help small content companies and creators from underrepresented groups grow and monetize on Snap. These programs provide stipends, educational tools, and networking opportunities to boost diverse creators. 523 for Content Companies is a one-year program that supports partners from underrepresented groups with Shows on Discover. Since launching in March 2022, the inaugural class has reached a total of 52 million viewers on Discover. In September 2022, we launched 523 for Black Creators, a one-year program that supports emerging Black creators who may not have industry knowledge, support, or connections. The program received more than 4,000 applications, and the successful applicants secured partnerships with Westbrook Media, Google Pixel, and UNCMMN, a talent and entertainment strategy firm that amplifies diverse creators in new media.
Download the Diversity Annual Report