Our Approach to DEI

Snap’s DEI strategy is built on three interlocking pillars that work together to create meaningful change.

Inspire Empathy

Stories create empathy, which can inspire behavior change across Snap and the broader industry.  It’s how we can create a shared culture of belonging for all.

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Redesign Systems

We must look under the hood of our systems and identify patterns of behavior that, over time, contribute to structural inequity. Then we can design interventions for the biggest impact.

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Drive Accountability

Accountability is a prerequisite for improved DEI outcomes. Like any other business priority, DEI needs well-defined goals, governance systems, deadlines, and data to track against outcomes.

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