Inspire Empathy
Our Approach
At Snap, we believe that empathy is central to advancing DEI goals. When people – especially those in majority groups – step into someone else’s shoes, they start to understand why DEI is a problem for everyone to solve.
We have seen firsthand how storytelling can help scale empathy. Through our company-wide storytelling and conversations series called The Big IDEA (Inclusion, Diversity, Equity and Awareness), team members of all levels share candid, compelling, deeply personal stories. These courageous conversations cover issues like race, gender identity, class, sexual orientation, and disability status. These conversations have given people space to question their assumptions, reconsider their perspectives, and gain greater understanding.
This year, we’ll do even more to seed and scale empathy with the broader Snapchat community. For example, we’ll continue to leverage our company-wide focus on augmented reality to tell stories of underrepresented communities. In addition to our Trafalgar Square AR activation in London, we collaborated with Kugali Media and Kick it Out, a leading football organization focused on tackling racism and discrimination, to create AR statues of four great Black British footballers outside of Wembley Stadium.
We also worked with the Los Angeles County Museum of Art (LACMA) on two projects. One, Monumental Perspectives, brought together artists and Snap Lens Creators to create augmented reality monuments that explore history and representation for communities across Los Angeles. Two, we added Snap’s AR lens to a LACMA exhibit Black American Portraits, enriching the visitor experience with context and storytelling. This year, we’ll build on these efforts by partnering with disabled artists to honor powerful perspectives on the history of the disability rights movement.
Download the Diversity Annual Report