Letter from Evan, Oona & Arun
Making DEI a business imperative requires a paradigm shift in thinking. Instead of asking “what DEI tasks should we add to our urgent to-do list?” we must continue to ask “how do we introduce a DEI lens to all our work?
The Executive Summary lays out the main lessons we’ve learned and the three pillars that drive our strategy, as well as Top Line data from 2022. The body of the report includes the initiatives that fuel our DEI work, and the people who drive them - because we believe that people and their experiences are as important as data and systems. Please also see our 4 minute DAR video, which brings this point to life.
So, how are we doing? 

Last year’s Diversity Annual Report attempted to bring urgency and ambition to our DEI (Diversity, Equity & Inclusion) efforts, though we noted “it is likely to get harder before it gets easier.” But we couldn't imagine how hard it would get, and how different the world would be. The war in Ukraine and economic uncertainty combined in a perfect storm, leaving the tech industry — including Snap — facing extraordinary headwinds.
This different world shaped the questions we asked in 2022: how do we operationalize DEI with fewer resources, set against a more challenging backdrop? How do we embed DEI at the heart of our business, while our business sharpens its focus on essentials? What are critical DEI priorities to protect?
Making DEI a business imperative requires a paradigm shift in thinking. Instead of asking “what DEI tasks should we add to our urgent to-do list?” we must continue to ask “how do we introduce a DEI lens to all our work?” This is the paradigm shift called for in the Action to Catalyze Tech (ACT) Report, written by a group of DEI experts, that we helped initiate in Jan 2020 and published at the end of 2021. During 2022, we did this work in stops and starts while reducing the size of our team and reprioritizing our business. This report tells the story of that work — some of which ended in failure, some of which is only just underway, and some of which is already paying dividends.
We hope that sharing our successes and setbacks will help others struggling with similar challenges. Just because no company has solved the DEI dilemma, doesn’t make it impossible. But 2022 taught us that we must continuously reimagine our business in a different world.
Thank you for taking an interest in our story and our ongoing work to make our company and our industry more equitable.
Evan Spiegel
Co-founder and CEO
Oona King
VP, Diversity, Equity and Inclusion
1 Culture governs our behavior, while consequence (robust accountability) and conscience (intrinsic motivation) determine our priorities.