Diversity Annual Report
Our 2025 Goals
As part of our larger commitment to hold ourselves publicly accountable, in 2021 we announced several new goals. Our data shows areas where we made progress and highlights areas where we must continue to improve.

Tracking Our Goals

Goal 1 - Increase underrepresented* US racial & ethnic groups to 20%
Goal 2 - Increase women in tech roles to 25%
Goal 3 - Increase women, and US racial and ethnic groups* by 30% in leadership
(Women in leadership)
Goal 3 - Increase women, and US racial and ethnic groups by 30% in leadership
(Underrepresented US racial and ethnic groups in leadership)
Goal 3 - Increase women, and US racial and ethnic groups by 30% in leadership
(Asians in leadership (US))
*Underrepresented groups at Snap include Black, Hispanic/Latinx, Multiracial, Native Hawaiian/Pacific Islanders and Native American/Alaskan Natives. While Asians are not underrepresented in Snap’s overall population, they are underrepresented in leadership roles.

More from the Report

Download the Diversity Annual Report